When you start “article marketing”, it can seem easy. What’s so hard about writing an
article about your product and putting it in an article directory? Try it once, and you’ll see it’s more difficult than you thought. But the good news is that you’re reading this article; here are some surefire ways to explode your business with your articles.
Always make your content unique. Don’t base your writing off articles written by others or copy articles and only change a few words. Articles that are 100 percent original stand out, both to readers and to search engines. If you are writing on a topic that is well-covered, add a twist or a new way of looking at it to keep it unique.
Article marketing is only successful if the content is fresh. You cannot let your content get stale on a website. It needs to be updated and added to constantly. Old content might attract new traffic to your site but it will lose repeat traffic. Attention spans are small these days and only new information will keep your audience engaged.
Use freebies. Freebies allow your customers to feel like they’ve gotten more for their money and they’ll be likely to buy from you again. In addition, if the freebie includes your branded merchandise proudly showing your logo, you will benefit from free advertising every time your client uses it in public. Keep that in mind and choose products accordingly.
If you’re interested in article marketing as a way to direct your marketing efforts to new customers, whenever you’re doing research on the internet be on the lookout for sites that might be a good resource for distribution of your articles. For example, city websites often include articles about the local economy and might appreciate the chance to include an article about your company’s successes.
Using unique content is one successful article marketing technique. The Internet is a big place with a lot of competition. One way to stand out of the crowd is to offer information that is hard to find or not commonly shared. Common topics are used by thousands of sites so offer something no one else offers.
Feel free to write articles with which you have a personal perspective to promote your website. Include testimonials of what you love about a product, or how you deal with a problem and overcome it. There is nothing wrong with providing personal advice that isn’t based on facts and figures.
Keep your keywords current. Researching in the beginning is very important, but do not let it end there. Keep researching on a consistent basis to find what keywords are still of good use to you. If one of your keywords is no longer popular, but a different relevant one is trending, switch them out!
Sticking to one style of writing for each article is a sure way to lose readers. Seeing the same writing formula over and over will lose any interest that readers may have had in the marketing. By keeping articles fresh and different one can attract new readers to their articles.
Make sure you understand the terms of service for the article marketing directories you plan on using, before you start writing articles. Some of the larger directories are quite strict in terms of minimum word count and quality. Some will only take articles that have not been published anywhere else, although certain ones will let you post your articles elsewhere, as long as they get first crack at them.
Writing articles can be fun, and even better, can interest people enough to buy your products. Take these tips and use them in your article marketing strategy to increase readers and ultimately buyers. Articles are a great way to do your internet marketing–if you know what you’re doing and apply good principles like the ones here.
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Kareem Maghrabi Skype: kmaghrabi84
Email: CallKareemToday@gmail.com
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I love how you encourage fresh unique articles! So true! Google and people I think in general love seeing unique content.
People will identify with YOU as a unique person. So make sure the content your writing is not only informative but people feel they identify with you as a writer
Great stuff
Jess
Great post Kareem:) I love article marketing, it’s great for sharing your knowledge/expertise plus of course fabulous for SEO to – win win:)
Hi Kareem,
True, your article got to be unique, be different than anyone else out there, Google andthe search engine don’ like seing duplicate content.
Great Post Kareem. Keep up the good work
~Easther
Unique and compelling articles are a prefect to create a organic following. A lot of people try to short cut the search engines but those guys a Google are pretty bright.
You have given me some great additional tips to work on.
Thanks!
I am experimenting with article marketing.. one thing I don’t like is it’s slow.. the other thing I like is it build residual long term free traffic!
Kareem, love how you suggest NOT to use the same formula for every article. You’re right, that does get boring! Thanks for the post!
Val
As I do more research on the benefits of article marketing, I know it’s a strategy that I should begin to use.
Although it’s a long term strategy the benefits you reap from it seem to be really worth it.
Thanks for sharing,
Chante